The Basics of Canonical Tags
One of the most common technical SEO pitfalls that we see is misuse (or non-use) of canonical tags. Canonical tags...
AI search is changing how brands earn visibility, and the shift is measurable. Semrush’s 2026 AI Visibility Index analyzed 126 million U.S. AI search prompts...
Competitive Analysis – How are your SERP Competitors Performing?
Developing a good competitive analysis strategy can be key to laying out a solid basis for your optimization strategy. The...
Been hit with a Penguin Penalty? Clean up those backlinks!
Has your site been hit with a penalty from Google as a result of the notorious Penguin Updates? If so,...
Mobile Search & Marketing – Pubcon New Orleans 2013
AdLift was at Pubcon New Orleans and we loved it! Here’s our presentation on Mobile Search & Marketing – hope...
How Rich Snippets can add Value to your Site
Searching for information on Google can sometimes be a trying task, a sea of sitelinks and meta descriptions flood SERPs....
FOUND Conference Heads To Silicon Valley on April 2
After kicking off the new conference series last month in New York City, the FOUND conference, a production of Ginzamarkets, Inc. is...
