The Power of Celebrity Endorsement: Understanding Its Impact on Brands
We often see celebrities endorsing products on television, social media, and in print ads. It’s no secret that celebrity endorsement...
Surviving Zero-Click Search: How to Win When Google Keeps the Traffic By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriBack in the day (yeah, I am now called an SEO ‘veteran’!), winning on Google meant ranking #1. You showed up, you got the click,...
The Ultimate Guide to Media Planning
The digital landscape today is one noisy place for advertisers. To be able to cut through this noise (cacophony, rather),...
Maximizing Your Social Media Strategy with the Facebook Planner Tool
Whether you are a social media manager or a one-man (or woman) army juggling between different platforms, managing social media...
How to Run Effective Paid Instagram Ads: Best Practices and Tips
Instagram – the social networking service that started off as a portal to share photographs has today evolved into a...
The Do’s and Don’ts of Successful Influencer Outreach for Brands
Influencer marketing has been a key digital marketing startegy for some time now. Many agencies provide this service to their...
Google Bard: Going Beyond the Basics
As the OG of bards, Shakespeare once said, “all the world’s a stage,” and Google has made it a reality...
