Google Cached Websites: A Quick Guide to Accessing Them
As Google’s algorithms continue changing in 2025, ranking factors like website speed, uptime, and accessibility have become more critical than...
Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriGoogle’s New AI Mode: All you need to know. Search has fundamentally changed. Again. On May 20, 2025, Google officially rolled out AI Mode to...
Farewell, Skype: It’s the End of an Era
Ah, Skype. The OG of internet calls. The app that turned long-distance relationships into pixelated love stories, transformed awkward job...
How to Plan and Execute a Website Migration Without Losing Rankings?
Did you know that many websites experience a dip in organic traffic after a poorly executed migration? Even top-tier brands...
How to Use the Google Disavow Tool to Improve Your SEO in 2025?
In 2025, maintaining a clean and authoritative backlink profile remains critical to ranking high on Google. While quality backlinks can...
Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)
“Programmatic advertising” is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from...
How to Use Google Trends: The Ultimate Guide for SEO & Content Marketers
If you’re in the business of attracting audiences—whether for SEO, content marketing, or trend analysis—you need to know what people...
