Target your Converting Customers with the right LinkedIn Ads
The internet is a pretty noisy place, and if your online presence involves any work on the choppy seas of...
Surviving Zero-Click Search: How to Win When Google Keeps the Traffic By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriBack in the day (yeah, I am now called an SEO ‘veteran’!), winning on Google meant ranking #1. You showed up, you got the click,...
Ever Wondered How Image Alt Text Helps SEO? We Got Your Answers!
Image alt text is a bit of a dark horse in the world of SEO. With images forming an integral...
Canonicalization for SEO: All you need to know
There’s a lot of duplicate content out there on the internet. Sometimes it’s intentional — low-quality content is sometimes used...
Optimizing Google Rich Snippets for Stronger SEO
Interesting name, isn’t it? Rich snippets. Inviting, like someone sharing some juicy piece of information. You might have encountered the...
Google Search Ranking Algorithm Update October 2022
Google launched its last spam update on 19thOctober,which targeted spam content and filtered out the best search results. As per...
GOOGLE ROLLS OUT ITS SPAM UPDATE: EDITION 2022
Once again, Google has swung into action and is working on bringing changes to its algorithm to make it a...
