How Social Signals Can Directly Affect Search Rankings
As search marketers we are often asked to reveal our “secret sauce” or industry secrets. Sometimes, clients may want definite...
Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriGoogle’s New AI Mode: All you need to know. Search has fundamentally changed. Again. On May 20, 2025, Google officially rolled out AI Mode to...
SEO Tips From A PPC Pro
Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his...
The Basics of Canonical Tags
One of the most common technical SEO pitfalls that we see is misuse (or non-use) of canonical tags. Canonical tags...
Competitive Analysis – How are your SERP Competitors Performing?
Developing a good competitive analysis strategy can be key to laying out a solid basis for your optimization strategy. The...
Been hit with a Penguin Penalty? Clean up those backlinks!
Has your site been hit with a penalty from Google as a result of the notorious Penguin Updates? If so,...
Mobile Search & Marketing – Pubcon New Orleans 2013
AdLift was at Pubcon New Orleans and we loved it! Here’s our presentation on Mobile Search & Marketing – hope...
