Is Your SEO Working?
How do you know if your SEO is paying dividends? There are several metrics and reports you can pull, but...
Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriGoogle’s New AI Mode: All you need to know. Search has fundamentally changed. Again. On May 20, 2025, Google officially rolled out AI Mode to...
Duplicate Content | The What and the How
Duplicate content is a common issue within the digital marketing world; in fact, so common that rarely do we see...
Local Ranking Factors
Many small businesses, especially brick-and-mortar, can easily benefit from optimizing for local search. For businesses like retail stores, restaurants, or...
Measuring SEO – The Basics
One unique and beneficial aspect to SEO is that the user has the ability to track the effectiveness that SEO...
Interview With Blue Jeans Network
We have been working with Blue Jeans Network for just over six months now, and we decided to ask them...
How To Handle Pagination
What is Pagination? Pagination occurs when you have related content on multpiple pages. For example, if you have an e-commerce...
