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Content is king

Category: Search Engine Marketing

The entertainment capital of the world; Las Vegas is all set to witness the synergy of diverse digital marketing minds, from October 10 to October 13, 2016. Termed as a must attend conference by Forbes, the premier social media marketing, and optimization conference brings together a host of specialists, experts, patrons, entrepreneurs and think tanks, associated with the new media sphere. The three-day mega gathering of the movers and shakers of the digital marketing industry is the most awaited event of the year. It is the ideal new age platform where the key influencers and innovators of the digital media stream come together to brainstorm, discuss and plan new strategies and ideas impacting the world of social media marketing and optimization. History of Pubcon Conceived by CEO and founder of Pubcon Inc, Brett Tabke, the idea of the conference was born in 2000 at a London Pub, bringing together early Web Search Engine Optimizers and Webmasters ...

Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search marketing is defined as anything involving the promotion of websites with the intent to increase search visibility through paid advertising. Tools like Google Adwords or Bing Ads are popular paid services offering pay per click (PPC) advertising campaigns. But as a whole, the best digital marketing strategies encompass a healthy blend of both paid search engine marketing and organic search engine optimization efforts to bring a narrowly defined, relevant customer base to your site. But as a leading SEO agency, we know firsthand finding that perfect balance isn’t so simple. It can take months upon months of experimentation before you achieve even a semblance of a winning strategy. But you can help yourself by staying up-to-date on any and all things in the SEM industry. Slowly, things will start to ...

Are you driving visitors to your site or page but having trouble getting them to convert? If your PPC campaign is suffering from a low conversion rate, the first thing you should do is take a look at your landing pages. There are common mistakes often found with many landing pages; however, we have identified a simple set of rules you can follow to dramatically improve your SEM performance. Catchy Header: Only about 20% of your visitors will read anything after the headline, so make it catchy. Entice them to read past the headline and to complete whichever action you are targeting. With your headline, you need to remind visitors that they found exactly what they were looking for. By doing this you will also help improve your quality scores as your landing pages become more relevant to the your ads and your users' intent. Trust Indicators: Assure your visitors that they didn't just stumble-upon a fly-by-night company. Display wher...

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com. I’m back, thanks AdLift team for the opportunity to share another guest post! In my last guest post, I featured SEO Tips From A PPC Pro, discussing ways in which SEO and PPC professionals can collaborate. I’m a huge fan of approaching digital marketing as a team sport. The best programs are built upon true teamwork. Today, I wanted to continue upon that theme, specifically focused around Google+ and social media. Google+ has received a lot of press this past year. Some believe Google+ is one of the most important factors in one’s SEO ranking, while others believe that is not the case. Regardless of your personal stance, we can probably all agree that Google+ (and social media in general) is here to stay and can have a la...

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com. Digital marketing is a team sport. At the corporate level, I cannot think of too many functions that are more interdisciplinary than digital marketing. In that spirit, I wanted to share today some of my favorite SEO tips, coming from a PPC pro. Here are some amazing ways you can grow your SEO program by leveraging your PPC team.

Tip 1: Prioritize SEO Keywords Based On PPC Performance

Paid search campaigns drive an amazing treasure trove of data, in a very fast and efficient manner (assuming you have budget to run large scale PPC campaigns). When it comes to digital marketing, many SEO professionals go after the highest volume keywords. However, the highest volume, category-defining keywords are not always the highest converters. From your company’s PPC data, you can quickly iden...