PPC Full Form: Understanding Pay-Per-Click Advertising and How It Works
You must have heard the term PPC in digital marketing. It is a type of advertising that can give tremendous...
Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriGoogle’s New AI Mode: All you need to know. Search has fundamentally changed. Again. On May 20, 2025, Google officially rolled out AI Mode to...
5 Common SEO Mistakes to Avoid in Your Rich Snippet
As experts in SEO and copywriting, we understand the importance of rich snippets in improving the visibility of your website...
The Importance of E-A-T in Your Website’s Domain Rating
At the core of a successful online presence lies an understanding of the Google algorithm and its requirements. One of...
Reasons Why Local SEO is Important for Success
As a savvy business owner, you’re well aware that visibility is key to achieving success in the competitive landscape. While...
10 Must-Have Tools for Your Content Marketing Arsenal
Content marketing, an integral cog in the machine that is successful digital marketing, cannot be accomplished without the aid of...
Understanding the ‘People Also Search For’ Algorithm: Tips for Optimizing Your Content
As a content creator or marketer, you are constantly looking for ways to optimize your content to rank higher on...
