Maximizing ROI from Influencer Advertising: Best Practices for Business Owners
The world of marketing is complex, influenced by various factors. Till a decade ago, brands had celebrities as their brand...
Surviving Zero-Click Search: How to Win When Google Keeps the Traffic By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriBack in the day (yeah, I am now called an SEO ‘veteran’!), winning on Google meant ranking #1. You showed up, you got the click,...
What is Domain Authority, Why it Matters, and How to Improve it
Domain Authority (DA) is a metric that estimates how likely a website is to rank on the first page of...
10 Proven Tactics on How to Increase Domain Authority
As a website owner, increasing domain authority is crucial for gaining better search engine rankings, driving more traffic, and building...
A Creator’s Guide to Google’s Search Ranking System
Staying up to date with Google’s constantly changing systems and algorithms can become quite a task for many. And to...
Using Latent Semantic Indexing to Improve SEO
Latent semantic indexing has an intimidating ring to it, invoking people in labs poring over reams of paper. A search...
Want to Secure Your Website? Here’s How HTTPS Can Help
Security has always been a concerning issue, whether it is your home or data transfer between a user’s web browser...
