6 Influential Hashtag Movements Across the World
Who would have thought that the humble pound sign (yes, that’s what it was called!) would one day transform the...
Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriGoogle’s New AI Mode: All you need to know. Search has fundamentally changed. Again. On May 20, 2025, Google officially rolled out AI Mode to...
Five Practices for Creating Highly Engaging Content
It was in the 1990s that content entered the flourishing world of the internet. What began as a not-so-popular marketing...
What is the Role of Breadcrumbs in SEO?
Breadcrumbs are an essential part of precisely every good website. These little navigational aids don’t just tell people where they...
8 Benefits of Outsourcing Your Digital Marketing
When you’re running a private company, time is a valuable product, and marketing your brand can take up a lot...
8 Important KPIs to Monitor and Measure Your Content Marketing Efforts
Your job as a content marketer doesn’t end after producing a carefully thought out content piece and distributing it to...
What is Mobile First Indexing and How It Affects SEO
Before understanding more about Mobile First indexing, we must know about Indexing. What is indexing? Indexing is the method of...
