Our Blog
Google Core Web Vitals: A Quick Guide
If you’re a fan of medical shows, core vitals might conjure up an image of beeping machines and doctors milling about urgently. In the digital world, however, core web vitals...
Google December 2022 Link Spam Update Rolling Out Now
Google is now leveraging the power of SpamBrain to neutralise the impact of unnatural links on search results. SpamBrain – Google's spam prevention AI system – is being upgraded to...
Google Documentation Leaks: Links Still Matter and Insights into How Search Works
"9 Key Takeaways From Google Document Leaks" On March 13, thousands of documents that seem to be from Google’s internal Content API Warehouse appeared on Github. They were released by...
Google February 2023 Product Reviews Update
Google consistently makes improvements in its product review system to ensure that users can get access to reviews that are actually helpful. To promote high-quality product reviews, google announced the...
Google Maps SEO for Restaurants: Attracting Local Foodies
It was a long time ago when we went out to eat at a restaurant without any prior knowledge of the cuisine, taste, or quality. Thanks to the growing prevalence...
Google November 2023 Core Update
In a recent development, Google has launched its core update for November 2023. This marks the tech giant's second significant revision of its search algorithm within a two-month span. Digital...
Google Ranking Factors in 2025 – Insights from 1000+ Websites
Backlinks or Content? The Truth Is in the Data. SEO advice is everywhere—but what actually drives results? To find out, AdLift analyzed 1000+ websites across industries, identifying the most important...
Google Rolls Out December 2022 “Helpful Content” Update
In the works since 5th December, Google has rolled out its December 2022 “helpful content” system update. It is the first major update since the release of the August 2022...
Google Rolls Out Its Spam Update: Edition 2022
Once again, Google has swung into action and is working on bringing changes to its algorithm to make it a better search engine. What makes us claim so? A new...
Google Search April’23 Updates
Google has introduced new updates for Google Search. In this article, we will go over all the latest updates that the search engine has made, including the bulk data export,...
Google Search in a Year: What Indians Searched for in 2022
Google recently announced its 'Year in Search 2022' results for Indian users, offering us an insight into what people have searched on the search engine in the current year. The...
Google Search Ranking Algorithm Update October 2022
Google launched its last spam update on 19thOctober,which targeted spam content and filtered out the best search results. As per the update shared by Google, this update completed its rollout...
Google Search Revolutionized for Educational Videos
In a recent update, Google announced that it will boost the search experience for educational videos through a new structured data markup. Publishers can now add schema.org metadata to their...
Google September 2022 Core Update: Everything You Need to Know
The September 2022 wide core update—the second of the year—has begun to roll out on Google Search. It began rolling out on September 12th, 2022, at about 11:25 a.m. ET...
Google Update! Deploy a Google Tag within Tag Manager
We know that reading the term ‘Google Update’ can lead to some serious levels of anxiety, especially at the rate at which Google has been rolling them out! But fear...
Google Word Coach: A Tool for Improving Your Vocabulary
Google has completely revolutionized the world of information through its search engine. New and advanced tools are being introduced almost every day to make our lives easier. One such innovative...
Google’s August 2024 Core Update: What You Need to Know
Google's August 2024 core update marks a significant step in the ongoing evolution of its search algorithms. With the goal of refining search results, this update continues Google's mission to...
Google’s Latest Shake-up: November 2024 Core Update
Google, the search giant, has once again rolled out its biannual core update, this time in November 2024. This algorithmic tweak is designed to improve search results by prioritizing high-quality,...
Google’s ‘Helpful Content’ Algorithm: All you need to know
Today, we are living in the age of self-sufficiency. The onset of digitization has made the world smaller; people can learn about new things from anywhere in this world by...
Grow Locally with Impactful Geotagged Advertisements
Most businesses are ultimately successful by targeting and fulfilling local needs and wants. Whether you’re a small bakery that makes delicious cakes and loaves of bread in New Delhi or...
Grow Your Website Traffic with Infographics
What are Infographics? Today infographics have become one of the most effective marketing tools to boost audience engagement. A human brain can grasp visual content 60,000 times quicker than text...
Growth Hacking SEO + Digital Marketing with AdLift
Deepak Shukla: Good afternoon everybody. You hopefully know who I am right now, Deepak, Deepak, and I've got the wonderful Prashant on my side with me today. So, welcome everybody....
Harnessing Heat Maps in Google Analytics: Insights for Website Optimization
What's the first image that comes to your mind when you think about a heat map? Shades of yellow going into orange and then becoming red? Marking the beginning of...
Here Are 6 Rich Snippet Tools You Must Know About
As the digital realm continues to progress, search engines are constantly evolving to become more intelligent and intuitive in their search results. To cater to this, rich snippets have emerged...
Here’s How you can Engage Your Audience with Google Web Stories
The digital industry is ever-evolving, demanding creators to evolve and explore new avenues to connect with their audience. Enter Google Web Stories: a visually captivating format that breathes life into...
Here’s What You Should Know About Keyword Match Types
In the early days of marketing, good SEO meant keywords - a lot of them!These not-so-fancy terms and phrases can truly make or break your digital marketing strategy. Yep. In...
Here’s How You Can Make Domain Rating Work for You!
Have you recently launched your website and burned the midnight oil to organically increase its reach among audiences? We understand how hard it is to compete with millions of established...
How AI Influencers are Changing the Marketing Landscape
Google Ads is a powerful platform for local companies to reach their target audience and boost website traffic. However, without careful preparation and execution, your local PPC advertising strategy may...
How Brands are Leveraging the Power of Social Influencers
In today's contemporary world, social media has become an indispensable aspect of our lives. With a multitude of individuals using social media platforms daily, it's no surprise that businesses have...
How Content Marketing Can Help You Stand Out in a Crowded Market
Content marketing has emerged as a crucial tool for businesses striving to distinguish themselves in today's highly competitive marketplace. The ubiquitous nature of the internet has enabled businesses to broaden...
How Content Writing Tools Can Help Improve Your Writing Process
If you are a content writer, we are sure you know how tedious and time-consuming the entire writing process can be. There would be times when you might find yourself...
How Digital Advertising Agencies are Using Content Marketing in SEO Strategy?
Over the past few years, Digital Advertising Agencies have witnessed an exponential growth in their business; thanks to the increasing use of the internet. Almost every brand and organization are...
How do I Verify My Business on Google to Ace Local SEO?
Let’s start with a brutal truth: If your business isn’t showing up on Google, you don’t exist. Okay, that might be a slight exaggeration. But in the Local SEO world,...
How Do Meta Descriptions Improve CTR?
‘Meta descriptions are no longer important. They are a thing of the past.’ If some industry experts have forced you to believe in the statement above, this guide is going...
How Google Ads Automation Can Save Your Money and Time?
Are you looking to make your Google Ads campaigns more efficient? Do you want to save time and money while maximising your return on investment (ROI)? Look no further than...
How Google Ads Automation Can Save Your Money and Time?
Are you looking to make your Google Ads campaigns more efficient? Do you want to save time and money while maximising your return on investment (ROI)? Look no further than...
How Google Business Listing Helps in SEO – Its Benefits and Updates
A few decades back, when the internet was still finding its place in the world, businesses relied on local directories to list their contact details. These local directories were the...
How Google Trends Can Help You Make Smarter Business Decisions
As an entrepreneur, your constant pursuit is to make astute decisions that can drive the expansion of your business. An avenue to achieve this goal is to leverage Google Trends,...
How New Search Console Is Different from Old Search Console?
Google’s Announcement - “Google strongly recommends using the newer version of each report, as it becomes available. Old search console reports with a new search console will be removed soon.”...
How Newsletters Can Supercharge Your Marketing Efforts?
In the current cutthroat corporate landscape, it is progressively arduous to captivate and retain patrons. Consequently, enterprises must include efficacious advertising approaches to outpace the competition. Despite the plethora of...
How Not To Work on the Weekends?
Working in a fast-growing digital marketing company, I have multiple colleagues who are working their arses off in the company. Many of these people end up working on either weekend...
How Rich Snippets can add Value to your Site
Searching for information on Google can sometimes be a trying task, a sea of sitelinks and meta descriptions flood SERPs. Selecting a site can sometimes be a shot in the...
How Social Signals Can Directly Affect Search Rankings
As search marketers we are often asked to reveal our "secret sauce" or industry secrets. Sometimes, clients may want definite answers to questions that aren’t so black and white. If...
How to Achieve Your Social Media Marketing Goals in 2022?
It might work out between an always-online girlfriend and a zero-social-presence guy, but your brand simply cannot do without going social. Social media marketing is one of the most powerful...
How to Attract Customers? Steps to Turn Visitors into Loyal Clients
In the digital world of 2024, competition for customer acquisition is more intense than ever. Businesses are always on the lookout for new ways to stand out and stay relevant....
How to Become a Google Partner in India? Benefits and Requirements
Do you wonder why few names command as much respect and authority as Google? Or why is Google considered the most trusted source? With numerous tools, services, and platforms, Google...
How to Choose the Right Influencers for Your Endorsement Marketing Campaign
In the modern epoch of digitalization, social media influencers have emerged as potent tools for marketers. These influencers have the potential to widen your reach, augment brand awareness, and generate...
How To Create a PPC Landing Page
Are you driving visitors to your site or page but having trouble getting them to convert? If your PPC campaign is suffering from a low conversion rate, the first thing...
How to Create a Website on Google for Free: A Step-by-Step Guide
We are living in 2024, and an online presence is significantly important for businesses of all sizes. According to Statista.com, approximately one-third of US shoppers search online for a local business...
How to Create an Effective Google Data Studio Report in 5 Easy Steps
Prepare yourself for a mind-boggling journey into the realm of data visualisation and analysis with the game-changing Google Data Studio Reports. Whether you're a data analyst, a marketer, or a...
How to Create Effective Remarketing Ad Campaigns?
Do you know that 70.19% of people abandon their shopping carts before making a purchase? This happens because every consumer is at a different stage of their buying journey. And,...
How to Create SEO-Friendly Product Descriptions for Your Online Store
In today's competitive online marketplace, having compelling product descriptions is crucial to attract customers and improve your online store's visibility. Writing SEO-friendly product descriptions not only helps your website rank...
How to Create Stunning Images With Artificial Intelligence
In today's digital age, AI-powered images hold the key to captivating online users. Whether you're a business owner, content creator, or an individual aiming to elevate your personal brand, harnessing...
How to Delete Facebook Page: Step by Step Guide
Are you done and dusted with social media? Feel the need to disconnect? Find yourself spending too much time on Facebook? Or you've just outgrown it, and Facebook isn't your...
How to Detect Click Fraud and Prevent It?
Whether it is orchestrated by competitors, bots, or individuals with malicious intent, click fraud can be elusive to detect due to the sophisticated techniques employed by fraudsters. This article will...
How To Handle Pagination
What is Pagination? Pagination occurs when you have related content on multpiple pages. For example, if you have an e-commerce site with a section of dresses, the dresses you display...
How to Identify and Master Branded Keywords for Your Business?
Businesses can find it challenging to stand out. Yet, one of the most effective tools at their disposal might already be part of their brand: branded terms or keywords. These...
How to Increase Domain Authority In Ways That Actually Work?
Domain authority, a scary sounding word right? It brings back visions of stern school principals and intimidating bosses, doesn’t it? However, you don’t have to ring the alarm bells just...
How to Increase Online Sales Per Visitor: SEO Optimization Hacks
Nowadays, having an online presence is more important than ever. However, the real question is, how to increase online sales? Every visitor that lands on your website is an opportunity—an...
How to Increase Traffic on Website – Ultimate Guide for Small Businesses
Imagine you're on a road trip, driving merrily along a stretch of deserted highway, and suddenly you see a long line of cars waiting outside a café that boasts of...
How to integrate your SEO and paid search strategies to maximize efficiency and reduce CAC
In a world where online ad prices seem to be in a perpetual climb and organic visibility is harder than ever to secure, SEO and paid search aren’t just complementary—they’re...
How to make Email Marketing, Social Media and Content Marketing Work Together
Being a small business owner you may be aware of certain types of internet marketing things but you may not be aware of how various internet marketing tactics performs best...
How to Measure SEO Success
SEO is one of those topics that immediately prompt anxious and distrusting looks from novices. It’s not that people and companies don’t believe in SEO, rather, they can’t decide if...
How to Navigate the Pandemic Marketing Labyrinth and Drive Sales/Leads This Festive Season
AdLift successfully held the second edition of its Drive Digital Webinar Series, with an action-packed agenda. A panel of marketing experts from across industries shared their views on industry best...
How to Optimize LinkedIn Profile for Maximum Impact?
LinkedIn has become an irreplaceable tool for professionals across various industries. With over 930 million members worldwide, it's no surprise that job seekers and recruiters alike rely on this platform...
How to Perfectly Optimize Your Content for SEO
Google has confirmed that 'content' is among its top three ranking factors, but what really makes good content from an SEO perspective? Effective content marketing is one of the strong...
How to perform a SEO SWOT Analysis
If you are a modern business owner, you must be aware that content is a treasure trove of solutions when it comes to online business promotion. In fact, it’s not...
How to Perform Keyword Research?
If you're a content creator or an SEO enthusiast, then you know better than anyone, the importance of finding the right keywords. They're like treasure maps, leading you to the...
How to Plan and Execute a Website Migration Without Losing Rankings?
Did you know that many websites experience a dip in organic traffic after a poorly executed migration? Even top-tier brands have faced devastating ranking losses due to mistakes during the...
How to Prepare for Google’s Search-Generative Experience
Google is changing the search landscape by integrating AI in its search. This move has been primarily made to give people a better search experience and help them with what...
How to Run Effective Paid Instagram Ads: Best Practices and Tips
Instagram – the social networking service that started off as a portal to share photographs has today evolved into a lean mean marketing machine! Influences big and small, brands from...
How to Use ‘People Also Ask’ to Improve Your User Experience
In this ever-expanding digital age, prioritizing user experience is crucial for businesses. To enhance user experience, leveraging Google's "People Also Ask" feature is an optimal approach. When attempting to improve...
How to Use AI to Improve Your Content Marketing ROI
In today's digital landscape, content marketing plays a pivotal role in attracting and engaging audiences. However, with the ever-increasing competition for attention, marketers are constantly seeking ways to enhance their...
How to Use ChatGPT To Do Effective Keyword Research?
In the digital age, effective keyword research is vital for online businesses and content strategies. By uncovering the search terms people use to find information, products, or services, you can...
How to Use Content to Win at Online Reputation Management
It takes only a few hours for a bad customer experience to become famous online (go viral) and affect a brand’s image. What’s awful? The brand being ignorant or clueless...
How to Use Google Trends: The Ultimate Guide for SEO & Content Marketers
If you're in the business of attracting audiences—whether for SEO, content marketing, or trend analysis—you need to know what people are searching for. And guess what? Google Trends is a...
How to Use Influencer Marketing Tools to Measure Campaign Success
In today's age, the concept of influencer marketing has become quite the sensation, providing brands with an effective method to reach their intended audience. However, gauging the success of these...
How to Use Keywords for YouTube SEO: Tips and Tricks
YouTube is a widely used platform for sharing videos, with millions of users uploading and viewing content every day. However, due to its popularity, it can be challenging to get...
How to Use Perplexity AI: A Guide for Content Creators and Business Professionals
Artificial intelligence now powers over 80% of online content, reshaping how information is created, shared, and consumed. By automating tasks, AI accelerates research and elevates the overall quality of content....
How to Use Schema Markup to Enhance Your E-commerce SEO Strategy
As an e-commerce business owner, you know that SEO is crucial to the success of your online store. You've probably already implemented various SEO tactics, such as keyword research, content...
How to Use the Google Disavow Tool to Improve Your SEO in 2025?
In 2025, maintaining a clean and authoritative backlink profile remains critical to ranking high on Google. While quality backlinks can boost your domain authority, spammy or unnatural links can have...
How To Write Like a Pro With Free Blog Outline Generators
Blogging has become essential for businesses and individuals looking to build a brand or share their ideas with a global audience. But for many, the process of actually writing a...
How User Experience Directly Impacts SEO Rankings: Key Factors to Consider
User Experience (UX) has evolved from a secondary aspect to a cornerstone of modern Search Engine Optimization (SEO). Previously, SEO focused largely on technical elements like keywords, backlinks, and on-page...
How Visual Search is Transforming the Way We Search for Data
In today's digital age, the way we search for information and data has evolved significantly. With the rise of visual search on Google, the process of finding relevant content has...
If Content is King, Writers are Warriors!
“If writers wrote as carelessly as some people talk, then adhasdh asdglaseuyt[bn[ pasdlgkhasdfasdf.” - Lemony Snicket Some of the key players in the world today like YouTube, Google, Facebook,...
Impact of Google Web Page Speed on User Experience
As technology continues to advance, so does the demand for faster and more efficient website performance. A website’s loading speed has become essential to determining user experience. The faster a...
Importance of Amazon SEO Optimization and How to Do It Right
In the highly competitive world of online retail, standing out from the crowd is crucial to success. With millions of products available on Amazon, optimizing your product listings for search...
Importance of Content Marketing
Content Marketing In today’s digital world, traditional marketing methods are fading and becoming less effective. However, there is a new type of marketing that helps brands interact with their customers...
Importance of Keywords in Promoting a Website
This is the world of the internet. Be it business, education, shopping or even travelling; you can explore various options through multiple clicks on your desktop. Everything is now fast...
Improve your Social Media presence with Instant Articles
Here’s something new for the content marketers and publishers to explore! Instant Articles, an interactive content uploading feature by Facebook, is targeting the audience that counts more on instant news...
Incorporating Video into Your Content Marketing Campaign
In today's fast-paced digital world, it's important to stay ahead of the curve when it comes to content marketing. One of the best ways to do that is by incorporating...
Increase Website Traffic Organically: A Comprehensive Guide
For businesses with an online presence, acquiring visitors without paying for every click has become the gold standard for sustainable business growth. This pursuit to discover how to increase website...
Influencer Marketing in The Digital Age
First things first, what is Influencer Marketing? Marketing that focuses on using influencers to deliver a brand’s message to the audience. It simply means convincing influencers, bloggers or even celebs...
Insider Information on Technical SEO
What is technical SEO? Sounds fancy schmancy, doesn't it?Like you'll need a degree in computer science to make sense of it. We got you! Technical SEO, in simple terms, refers...
Insta-Magic: Diverse and Engaging Content Ideas to Boost Your Profile
Did you know that over a billion people have adopted Instagram as their go-to social media platform for entertainment? From the age of 13 years to 65 and above, everybody...
Instagram Advertising 101: How to Create Effective Ads for Your Campaign
With over a billion active users, Instagram is undoubtedly a prominent social media platform that you (or your business) cannot and must not ignore. Thanks to its visually driven format...
Insurance in India and Gaps in Insurance Promotion
“Insurance should be perceived not only as a protection mechanism but more importantly as a partnership that allows individuals and businesses to spread their wings and go where they might...
Interview With Blue Jeans Network
We have been working with Blue Jeans Network for just over six months now, and we decided to ask them a series of questions about their business model and marketing...
Is Content a Google Ranking Factor?
Yeah, yeah; content is the king and the kingdom, but is it a Google ranking factor? Have you ever wondered what unique and SEO-optimized content means to our beloved search...
Is Contextual Advertising the Smart Way to Reach Consumers?
Contextual advertising maximizes the intention of getting through to the audiences – right place and time- while maintaining respect for their privacy. A future-proof way for brands to reach out...
Is Your Content Strategy Working for You — or Against You?
Content is king — we’ve heard this a million times. But what happens when the king’s army isn’t delivering results? For many brands, the reality is that their content strategy...
Is Your Marketing Paying Off? The Ultimate Guide to ROAS
How do you measure the success of your marketing campaigns? Do you analyse conversion rates, click-through rates, cost per conversion or your return on investment? While all of these are...
Is Your SEO Working?
How do you know if your SEO is paying dividends? There are several metrics and reports you can pull, but a very straight-forward and transparent aspect to analyze would be...
Keyword Cannibalization: Why It Matters for Your Company and How to Avoid It
Everyone and their bosses are using SEO, but did you know that 94.74% of keywords receive fewer than 10 monthly searches? This makes ranking for the right keywords crucial for...
Keyword Mapping: Organizing Your Content Strategy for Maximum Impact
As a leading provider of SEO and copywriting services, we understand the importance of effective keyword mapping in developing a comprehensive content strategy that can outrank other websites in Google...
Keyword Research – The 5 Incredibly Useful Tools
Keyword, the seed of SEO, it all starts with this. In layman’s language, it is nothing but any word or phrase that is fed into the search box of any...
Know How Content Marketing Benefits Small Businesses
A successful marketing campaign is the aim of any business that wants to expand and form a solid customer base. Without an effective marketing campaign, there is no chance of...
Laying the Groundwork: The Keys to Keyword Research
Keyword research may not be the most exciting or sexiest part of an SEO strategy, but you also can’t build an effective SEO strategy without it. Detailed and in-depth keyword...
Learn How Customer Reviews Helps in Conversion
The amount of options in today's dynamic digital marketplace can often leave you feeling confused and uncertain. Customer reviews can be your compass in a sea of choices. Just a...
Learn How to Create a Stellar Influencer Marketing Strategy For Your Brand
Influencer marketing has become a buzzword in the world of digital marketing. It's a powerful strategy that involves partnering with influential people on social media platforms to promote your brand...
Learn How to E-A-T for Google
E-A-T is a marketing essential, but if it is the first time you have heard that term, let us help you understand what it really is and why it matters...
Learn the Ropes of Banner Advertising
Most humans, including you and us, tend to feel as if we know everything. And when it comes to advertising, we feel as talented as Emily from Paris. But advertising...
Let’s catch up at Pubcon Las Vegas 2016: Prashant Puri, AdLift
Folks, I'll be speaking on "Content, Search and Social Interplay" session at Pubcon Las Vegas - Content Marketing Day on Wednesday, October 12. The session starts at 2.45PM, and I will be joined...
Leveraging Google Voice Search for Your Local Business
This age of digital advancement, marked by technology's speed and convenience, is witnessing an ongoing evolution in how users search for information Gone are the days when typing was the...
Leveraging Instagram Email Marketing: Strategies for Success
These days, Instagram reigns supreme as a powerful social media platform for brands and influencers. With over billions of monthly active users, it offers an unparalleled opportunity to connect with...
Lights, Camera, Conversion! How to Use Video Marketing to Boost Sales
If you're aiming to increase your sales, utilizing video marketing can be a viable option. It involves using videos to advertise and promote your products or services, and it has...
List of Content Marketing Tools Every Marketer Needs to Know
According to CM Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience —...
Local Business Schema Markup: Elevate Your Brand With The Magic
In the vast online landscape, where businesses aim to outshine competitors, an essential, often overlooked tool can significantly enhance your brand's visibility and credibility. This tool, known as Local Business...
Local Ranking Factors
Many small businesses, especially brick-and-mortar, can easily benefit from optimizing for local search. For businesses like retail stores, restaurants, or even hotels, local optimization may be the most valuable aspect...
Local SEO Company: The Pillar of Hyper-Local Digital Marketing
In the ever-evolving digital landscape, where businesses strive to establish a robust online presence, local SEO has emerged as a critical factor for success. Local SEO (Search Engine Optimization) plays...
Make Sure Your Website is Mobile-Friendly
According to the initial ‘Mobilegeddon’ update that released on 21st April 2015, mobile-friendliness has been a significant ranking factor in Google search results. As per Marketing Land report, it has...
Make Your Searches More Reliable with This New Google Update
Googling information has become a sort of reflex whenever we come across something that we are unfamiliar with. However, have you ever wondered if the information we receive is accurate...
Master Your Digital Strategy: Learn the 7 Types of SEO That Lead to High Rankings
Digital marketing has become a cornerstone for businesses striving to capture the attention of their target audiences. Among the many strategies available, Search Engine Optimization (SEO) stands out as a...
Mastering Digital Advertising: Tips for Maximum Impact
Today, businesses can no longer rely solely on traditional marketing methods to reach their audience. With consumers spending more time online than ever before, brands are turning to digital ads...
Mastering Off-Page SEO with Guest Blogging and Influencer Outreach
Off-page SEO is a crucial aspect of search engine optimization that involves all activities performed outside of a website to improve its search engine rankings. It includes link building, social...
Mastering PPC: Your Guide to Effective Campaigns with the Right Tool
The era that is marked by fierce competition and shortened attention spans, businesses heavily rely on Pay-Per-Click (PPC) advertising. This powerful PPC tool enables businesses to effectively engage their target...
Mastering SEO: Proven Tips and Techniques for Success
Search engine optimization (SEO) is crucial in driving organic traffic to websites in today's digital age. Mastering the art of SEO requires a deep understanding of the ever-evolving algorithms and...
Maximize Impact with Digital PR Strategies
Digital PR. Nope, it's not some fancy new jargon that you need to figure out. Digital PR or Digital Public Relations has the same objective as traditional PR – but...
Maximize your Brand Value Through Strategic SEO
Have you ever wondered why some brands are everywhere online? That's the power of search engine optimization. Believe it or not, 68% of all online adventures start with a search...
Maximize Your Search Visibility: A Guide to Implementing Rich Snippets
When it comes to search engine optimization (SEO), there are many different strategies and techniques that you can use to improve your website's visibility and ranking. One of the most...
Maximize Your SEO Potential: How a Spam Score Checker Can Help
As a website owner, you know that search engine optimization (SEO) is critical for driving traffic to your site. But did you know that a spam score checker for SEO...
Maximizing Content Marketing ROI: Strategies for Success
As businesses continue to expand their online presence, content marketing has become an essential tool for driving traffic, building brand awareness, and generating leads. However, simply creating content is not...
Maximizing Efficiency with Ad Automation
Intensifying competition and the emergence of new brands have surged the demand for advertisements in the digital world. Global digital advertisement spending is expected to reach $455.30 billion in 2024,...
Maximizing Google Product Listing Ads: Tips for E-commerce Success
E-commerce is experiencing explosive growth. Just a few years ago, online shopping was a niche activity. Today, it's a mainstream way to purchase everything from groceries to furniture. Experts predict...
Maximizing ROI from Influencer Advertising: Best Practices for Business Owners
The world of marketing is complex, influenced by various factors. Till a decade ago, brands had celebrities as their brand ambassadors. Top sports persons,models actors were seen and associated with...
Maximizing Visibility With Location Pages For SEO
In today's digital world, search engine optimization (SEO) plays a crucial role in the success of businesses. One effective strategy for boosting your online presence is through the use of...
Maximizing Your Ad Spend with SEO and PPC: Strategies and Tactic
SEO and PPC are two different digital marketing strategies that can help increase traffic to your website. SEO focuses on optimizing your website for search engines, while PPC involves paying...
Maximizing Your Instagram Presence: Tips and Strategies for a Strong Marketing Plan
When it comes to digital marketing, especially social media, Instagram is a platform that has proved itself to be an essential tool for businesses. Whether the goal is to solidify...
Maximizing Your Social Media Strategy with the Facebook Planner Tool
Whether you are a social media manager or a one-man (or woman) army juggling between different platforms, managing social media content can be cumbersome. The constant struggle to come up...
Maximizing Your WordPress SEO: Tips and Best Practices
As a website owner or content creator, you know how important it is to have your website rank high in search engine results pages. One of the most popular content...
Measuring SEO – The Basics
One unique and beneficial aspect to SEO is that the user has the ability to track the effectiveness that SEO is having on his/her business. One way to measure is...
Measuring the Impact of Influencer Content: Metrics and Analytics for Tracking ROI
In today's digital age, influencer marketing has become one of the most popular marketing tactics for businesses to reach their target audiences. With more and more businesses investing in influencer...
Missing Out on Potential Leads? Mobile App Marketing Should be Your Target
Coming up with a brand-new idea for a business app is easy. The tough part is to promote and market it in a way that the app reaches its target...
Mobile Search & Marketing – Pubcon New Orleans 2013
AdLift was at Pubcon New Orleans and we loved it! Here's our presentation on Mobile Search & Marketing - hope you enjoyed it! (more…)
Moment Marketing: Seizing Opportunities To Make Your Brand Unforgettable
Ever scrolled through Instagram and thought, “How did that brand drop the perfect post right when something went viral?” Spoiler alert: It wasn’t a fluke. It was moment marketing. In...
Multi-Channel Mania: Mastering Distribution Channels to Reach Customers Everywhere
A Harvard Business Review study showed a big shift in shopping habits: 73% of people now use a variety of ways to shop, not just in stores or online. What...
Native Advertising Vs. Content Marketing – What You Need to Know?
The digital marketing community has been buzzing with a dilemma on Native Advertising and Content Marketing. Though both of them share some similarities, they are poles apart in practicality. In...
Navigating Effective Advertising With Paid Media Agencies
Getting people's attention has become a major fight today. Businesses, big and small, are all competing for a slice of the online pie, making strategic advertising crucial. This is where...
Navigating Google My Business Customer Care Number: Getting Assistance
Establishing a robust online footprint is imperative for businesses, regardless of their scale. Google My Business (GMB) serves as a robust platform enabling businesses to oversee their online visibility, engage...
Navigating Social Media Apps: Platforms for Communication
Social media apps are among the most popular tools to communicate with customers. Why is it so? There are over 5.1 billion active social media users globally. Further, research estimates...
Navigating the Twitter Ads Landscape: Best Practices and Pitfalls to Avoid
Twitter is one of the most popular social media platforms, with over 330 million monthly active users. As a business owner or marketer, using Twitter ads can be an effective...
Navigating the Web: A Guide to “Search Google or Type a URL”
The internet plays an important role in our everyday routine, enabling us to connect with individuals, locations, and objects globally. To tap into the vast array of data accessible, it’s...
New Year, New Google Core Update
Google has come out with its first Core Update of 2023. The March 2023 broad core update is here and may take up to 2 weeks to complete. This is...
NFTs: The Next Wave in Digital Marketing?
Since it initially became widely used in the 1990s, the internet has advanced considerably. The early days of the internet (Web 1.0), where users could simply consume content, soon gave...
Nofollow vs. Dofollow Backlinks: Which is More Valuable for SEO?
When it comes to building backlinks for your website, there are two types of links that are commonly talked about in the SEO world: nofollow and dofollow backlinks. But which...
Not Provided, Not a Problem
When Google began encrypting most of their organic searches, many webmasters witnessed their "not provided" bucket become the large majority of their organic keywords. People didn't know what to do....
On-Page SEO Checklist
In this article, we will take you through a comprehensive on-page SEO audit. The reason you will be interested in this is to drive more traffic from search engine to...
One Pit Stop to Understanding Native Ads
Ads are literally on every application you use, be it during a video, between songs, scrolling through any application, ads will be there waiting for you to tap on them....
Optimize Your YouTube Videos (Content and Keyword Research)
In today’s post, I wanted to share some tips on optimizing your online videos, focusing on content, titles and tags. These are some of the most important elements for your...
Optimizing For Google AI Overviews: What Marketers Need To Know
Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping us on our toes with...
Optimizing Google Rich Snippets for Stronger SEO
Interesting name, isn’t it? Rich snippets. Inviting, like someone sharing some juicy piece of information. You might have encountered the term thrown around in the context of SEO — and...
Optimizing Your SEO Strategy for Voice Search and Text Search
Staying ahead is crucial in the ever-evolving landscape of search engine optimization (SEO). With the rising popularity of voice search, businesses and website owners need to optimize their SEO strategies...
Our Favorite SEO Tools
There's a plethora of tools out there for us digital marketers. When I started in this industry it took me some time to figure out which tools offer real value,...
Partner Your Brand with the Right Voices with Digital Influencer Marketing Agency
In today's digital-driven world, influencers' impact is undeniable. They have transformed the marketing landscape, creating a space where brands can engage with their audiences in an authentic and relatable manner....
Pay-Per-Click Advertising: A Beginners Guide to Getting Started
Are you looking for ways to drive more traffic to your website and increase your business's revenue? Pay-per-click advertising (PPC) might be the solution you need. In this beginner's guide,...
Pay-Per-Click Advertising: The Pros and Cons
In the contemporary and dynamic world of digital marketing, enterprises are continuously seeking innovative and fresh methods to lure customers and generate sales. Among the manifold strategies for digital advertising,...
People Also Search For – Another Change in Google’s SERP
Earlier this week, Google introduced a new version of – ‘People also search for’ box in the Google search results. It shows links appearing on the SERP after visiting a...
Podcasting 101: Tips for Incorporating Audio Content into Your Strategy
In today's digital age, businesses are always searching for innovative ways to reach their target audience. One of the best methods to do so is through different content marketing types....
Power of Personalization: How Tailored Content Boosts Retention Rates
For most businesses, "more clients means more sales" seems common sense. In sales, the main goal is always to find ways to increase revenue. To do this, teams focus on...
PPC Full Form: Understanding Pay-Per-Click Advertising and How It Works
You must have heard the term PPC in digital marketing. It is a type of advertising that can give tremendous ROI when optimized clearly. Statistics say that if you spend...
PPC ROI: Understanding and Measuring Your Return
Pay-per-click, or PPC revenue, is the most dynamic tool in the digital market. It ensures your ads appear at the top of search bars or across platforms, providing quick visibility....
Predicting Google Rankings in 2024: Trends and Insights
As we enter 2024, it is becoming increasingly important to achieve mastery in Google rankings for online success. To stay ahead of the curve, it is important to take a...
Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)
"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from their programmatic campaigns? Too often, it's a black box. You're promised...
Pros and Cons of Human Generated vs AI Generated Content
In today's digital era, content creation is crucial in various industries, from marketing and journalism to entertainment and education. With the advancements in artificial intelligence (AI), we are witnessing the...
Rank Globally: Your International SEO Strategies Guide
Get your International SEO Marketing right with AdLift The internet has broken geographical barriers, transforming how businesses operate. Today, your local art gallery can potentially connect with art enthusiasts across...
Reaching Your First 5k Followers on YouTube: Strategies for Success
Ever dreamt of building a thriving YouTube channel with a dedicated audience of thousands? The good news is that the dream is absolutely achievable! Having 5k followers unlocks a treasure...
Real Estate Marketing Ideas: Crafting a Results-Driven Marketing Strategy
Are you a realtor looking to upgrade your marketing game and achieve excellent results? Then you are at the right place, as this blog will be your guide to the...
Reasons Why Local SEO is Important for Success
As a savvy business owner, you're well aware that visibility is key to achieving success in the competitive landscape. While search engine optimization (SEO) can certainly help boost your online...
Reasons Why You Need a Duplicate Content Checker Tool
With the internet constantly growing, more and more content is published daily. It is becoming increasingly important for website owners, bloggers, and content creators to ensure their content is unique...
Recover from the Google March 2024 Core Update: Find out how
Introduction Have you noticed a sudden drop in website traffic or search rankings? You're not alone. Google's March 2024 core update, one of their most significant in recent years, has...
Repercussions of False Advertising: What Companies Need to Know
‘Made from Real Oranges,’ ‘Just the Nutrition, your Child, Needs,' and ‘100% Natural’ - captions like these on products often goad us towards adding them to our cart. Why? Because...
Revolutionize Your SEO Strategy with These AI Software Tools
In today's digital age, search engine optimization (SEO) ensures your website's visibility and success. However, as search engines continue to evolve, keeping up with the latest SEO trends and strategies...
Role of Content in Digital Marketing
Today, the internet is an integrated part of everyone’s life. It is essentially a medium of mass media. Frankly, there is hardly anything that cannot leverage the reach of the...
SaaS SEO Essentials: Key Components of a Successful Campaign
Search engine optimization (SEO) is crucial to any marketing strategy. When it comes to the software company or SaaS SEO agency, a well-planned SaaS SEO strategy is a must. It...
Saying Goodbye to Twitter: Steps for Deleting Your Account
We all know the feeling. Maybe Twitter just doesn't spark joy anymore. The constant news cycle, negativity, or the urge to endlessly scroll can leave you wanting a break. The...
Scaling Your Website: How to Handle Growth and Maintain Success
Scaling a website is a complex process that can be both stimulating and daunting. On the one hand, it implies that your business is thriving and making headway. On the...
Schema Markup – The What, How and Why of It
SEO witnesses new evolutions every day. One of the latest evolutions is the schema markup. It is among the most powerful yet underutilized forms of SEO. It may be a...
Segmentation Strategies for Personalized Push Notifications
“Exclusive offer just for you!” or “You’ve got 24 hours to save!” are examples of how push notifications catch our attention with a sense of urgency and personalization. These pop-up...
SEM Audit Checklist: How to Identify and Fix Common Campaign Issues
Are you struggling to get the desired results from your search engine marketing (SEM) campaigns? Are you unsure if you're making the most of your advertising budget? Performing an SEM...
SEM in Digital Marketing: A Comprehensive Guide for Beginners
What is the first thing you will do if the thought of buying a little black dress pops into your mind? If you are like most people, you will head...
SEO and Sitelink Extensions: Integrating Your Online Marketing Efforts
In the world of digital marketing, SEO and PPC stand out as two pillars that drive organic and paid traffic. Google, the leading search engine, offers an array of tools...
SEO Competitive Analysis – Know Your Competition
"The ability to learn faster than your competitors may be the only sustainable competitive advantage." - Geus, Arie de SEO is one of those traffic acquisition channels where it's easy...
SEO for Bing: Unlocking Opportunities for Business Owners and Marketers
Google may be the search engine king, but don’t overlook Bing—it quietly powers around 12.23% of global searches as of January 2025. For businesses looking to diversify their search visibility,...
SEO FOR STARTUPS
choix, vous serez rassuré de savoir ce que vous voulez le plus. Pour ceux qui ont du budget serré, faites vos achats de robes en diverses occasions ici, c’est de...
SEO For Startups – Columbia Startup Lab Workshop
Last week we were in New York speaking to the awesome folks at the Columbia Startup Lab about SEO for Startups ! Here's the presentation and a couple of pics from the...
SEO in 2025: Adapting to a Changing Search Landscape By Prashant Puri, CEO & Co-Founder, AdLift
SEO in 2025 is undergoing one of its most transformative phases. With the rise of AI, evolving user behaviours, and new search formats, brands need to rethink their strategies to...
SEO Ranking Explained: Proven Techniques to Enhance Your Website’s Traffic
Google’s reach in the digital market is unbeatable. A recent Statista report shows that Google controls 95.32% of mobile searches and 81.95% of desktop searches globally. These figures reveal just...
SEO Showdown: SEMrush vs Ahrefs – Which Tool is Right for You?
Search Engine Optimization (SEO) plays a pivotal role in determining a business's online visibility and success. Marketers rely on powerful tools to achieve a competitive edge that provides insights, analysis,...
SEO Tips for Healthcare Providers: Boosting Your Online Presence
In today's digital age, having a strong online presence is essential for healthcare providers. With the increasing use of the internet, patients are actively searching for medical information, practitioners, and...
SEO Tips From A PPC Pro
Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com. Digital marketing is a team sport. At the...
